BRAND DEVELOPMENT PORTFOLIO
BRAND ARCHITECT + CREATIVE DIRECTOR
REDEEMED SOCIETY
In the creation of Redeemed Society, Dixie Toledo played a pivotal role, unraveling the founder's vision and sculpting it into a brand with a unique narrative. The journey from concept to creation was intensive, focusing on aligning the brand with deep Christian values and high-quality fashion. This collection, embodying the ethos of 'Tell the World,' stands as a testament to Dixie Toledo's expertise in transforming a client’s vision and values into a tangible brand, seamlessly blending faith with fashion.
CO-FOUNDER + CREATIVE DIRECTOR
LOYAL AMERICANS
Leading Loyal Americans as Co-founder and Creative Director, Dixie Toledo channeled over a decade of experience in men's fashion into this venture. We redefined the American dream by creating apparel that spoke to men with high aspirations and a deep sense of ambition. Recognized by icons like the late Nipsy Hustle and Odell Beckham Jr., a brand that stands as a symbol of exceptional craftsmanship and ambition, dedicated to those embracing the American lifestyle and unwaveringly 'loyal to the dream.'
BRAND ARCHITECT + CREATIVE DIRECTOR
DBU
- DEFENSIVE BACK UNIVERSITY
In crafting the creative vision for DBU, Dixie Toledo explored the heart of SEC football culture, specifically targeting the fervent fans of Louisiana State University. In partnership with the founder, deeply connected to the community, they created a brand that celebrated the 'defensive back university' theme, merging high-quality, American-made apparel with the spirit of LSU football, earning acclaim from professional athletes and loyal fans.